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NowzerSocial · Insurance
2 min read

Default posting schedule

How to set up default posting times for your business so the queue knows when to publish, and how per-destination overrides work.

Setting your default schedule

Your default posting schedule is a business-wide setting that defines the days and times the queue uses for publishing. It acts as the baseline schedule for all destinations unless overridden.

You can configure it in two places: Business Settings → Schedule tab, or from the Queue page under Posting Schedule with scope set to "All destinations."

How schedule scope works

Schedules follow a cascading override pattern. The most specific scope takes priority:

  1. Destination-specific schedule - applies only to one specific channel (for example, "LinkedIn: My Page"). Highest priority.
  2. Platform-wide schedule - applies to all destinations on one platform (for example, all Facebook destinations).
  3. Business default - applies to all destinations that do not have a more specific schedule.

For example, if you set a business default of Mon/Wed/Fri at 9 AM, then add a LinkedIn-specific schedule of Mon–Fri at 10 AM, your LinkedIn posts go out at 10 AM while all other platforms follow the 9 AM schedule.

Timezone

All schedule times use your business timezone (or your account timezone if no business timezone is set). The current timezone is displayed as a badge on the Queue page and Calendar. You can change your timezone in Profile Settings → Default Time Zone.

💡Start with a simple schedule

If you are new to social media scheduling, start with 3–4 time slots per week. You can always add more as you build up a content library. Consistency matters more than volume.

Related articles

Queue management

How to use the posting queue to maintain a consistent publishing cadence - reordering posts, shuffling, skipping slots, publishing immediately, and configuring your posting schedule.

Business profile settings

A comprehensive guide to every tab in Business Settings - profile details, brand voice, AI memories, brand colors, content topics, compliance, notifications, posting schedule, connected platforms, and team.