Website scanning explained
How Nowzer reads your website to build your business profile automatically, what data is extracted, and how to get the best results from a scan.
How scanning works
When you enter your business website URL, Nowzer fetches the publicly visible content from your site and runs it through AI analysis. The system reads your homepage and key pages to understand your business, brand identity, and the kind of content you publish. No login credentials are needed - the scan only reads what is publicly visible to any visitor.
What gets extracted
| Category | Details extracted |
|---|---|
| Identity | Business name, website URL, industry classification |
| Brand visuals | Logo image, brand colors (primary and secondary), images from your site |
| Voice and tone | Writing style, formality level, audience description, pain points |
| Content | Suggested content topics aligned with your business offerings |
| Positioning | Calls to action, unique value propositions, key messaging |
| Contact | Phone number, email, physical address if available |
| Compliance (insurance) | Operating states, product lines, license information if detected |
| Media | Relevant website images found on your site |
Tips for better scan results
- Use your main domain (for example, youragency.com rather than youragency.com/about).
- Make sure your homepage has your business name, contact information, and a description of your services clearly visible.
- If your site has a separate About or Services page linked from the homepage, the scan may read those too.
- Sites that render content with JavaScript on the client side (single-page applications) may not scan well. If your site uses a framework like React or Angular without server-side rendering, consider entering information manually.
Nowzer only reads your website. It does not modify anything on your site, submit forms, or interact with your hosting in any way.
Scan failures
If the scan cannot extract data from your site, you will see an option to skip the scan and set up your business manually. Common reasons for scan failure include sites behind login walls, heavily JavaScript-dependent sites, very new domains with minimal content, and sites that actively block automated access. Manual setup produces the same quality experience - the scan is a convenience feature, not a requirement.
Troubleshooting: Website scan issues
Detailed guidance on what to do when a scan fails or produces incomplete results.
Related articles
Reviewing scan results
How to review, edit, and confirm the business information extracted from your website scan before saving your profile.
Setting up your business
How the website scan works, what information gets extracted, how to review and edit scan results, and how to set up your business manually if the scan does not work for your site.
Website scan issues
What to do when a website scan fails, produces incomplete results, or extracts incorrect information.