3 min read

Publishing failures

Common reasons posts fail to publish and step-by-step instructions to diagnose and fix each issue.

Common causes and solutions

Expired social account connection

The most common cause of publishing failure is an expired authorization token. Social platforms periodically require reauthorization.

1

Check the error message

Open the failed post from the Queue or Calendar. The details dialog shows the last error. If it mentions authorization, permissions, or token expiry, the connection needs to be refreshed.

2

Reconnect the account

Go to Social โ†’ Accounts. Find the platform showing a reconnect prompt and click Reconnect. Complete the authorization flow.

3

Retry the post

Return to the failed post in the Queue or Calendar and click Retry. The post will attempt to publish again using the refreshed connection.

Media format or size issues

Each social platform has specific requirements for images and videos (dimensions, file size, format). If your media does not meet a platform's requirements, the publish attempt may fail.

  • Check the error message for details about which media requirement was not met.
  • Replace the media with a file that meets the platform's specifications.
  • Consider using a different image from your media library.
  • Re-export designs at the correct dimensions for the target platform.

Unresolved compliance flags

If your business requires compliance acknowledgement before publishing and a post has unresolved flags, it may be held from publishing.

  • Check the compliance indicator on the post in the Content Library or editor.
  • Open the compliance report and review the findings.
  • Acknowledge the findings, make edits to resolve the issues, or add the suggested disclaimers.
  • Reschedule or retry the post after resolving compliance issues.

Platform outages or rate limits

Occasionally, a social platform may be experiencing issues or may throttle requests. If the error message mentions a server error, timeout, or rate limit from the platform, wait a few minutes and retry. These are typically temporary.

Checking publish status

You can check the status of any scheduled or published post from three places: the Queue (shows status per destination), the Calendar (click a post to see its details), and the Content Library (use Manage Schedule on scheduled posts to see per-destination status and errors).

Getting more help

If you have tried the solutions above and posts are still failing, open the Support widget in the bottom-right corner of the app and choose Ask a question or Report a bug. After submitting a bug, save the ticket ID shown in the success message and use View my tickets to track status. Include diagnostics details if available (you can also add ?diagnostics=1 to the Social Accounts page URL).